Setting up a blog is easy, but getting traffic and making money from it requires much more. Nowadays, people want to have a blog and generate instant income from it but they fail to do necessary tasks which need to be done to pull traffic on their site and for Ads companies like Google, Propeller and the likes to approve their blog. Enthusiasts hear about the figures high traffic blogs like lindaikeji and bellanaija are making and immediately want to jump into the blogging business to start making the same figures. Don’t be surprised, people and blogs like this hardly fly. In this article I will share some of the things you need to know and do in order to have more traffic and generate more income on your blog.
How often consistent are you with your content and updates? A lot of Bloggers fail to update their blog and wonder why they are not getting the much needed traffic. People easily lose interest when they don’t see so much happening on your blog. If you update your blog every Monday, make sure a new post is up every Monday. It’s may not be easy but the reward at the end will justify your effort.
Check Your Grammar and Spelling
This may look simple, but it carries a lot of weight in determining whether or not your visitors come back to your blog. No one wants to read a badly written article, not even when the content is valuable. Don’t forget there are other competing blogs around the corner waiting to attract the same audience. So before you publish your contents employ different means and tools to check your content spellings and grammars. However slangs are okay, and I mean saying things like, “watchu want” is lit, just make sure it’s your style.
According to a successful blogger Neil Patel, “contests are massive traffic generators” if done right. Firstly, decide what kind of contest you want to run as it will determine how much traffic you get. The rule of the internet is that the more work people have to do on your blog, the less traffic you’ll get. So unless you are giving out an all-expense paid trip to Banana Island, you might want to keep it simple. Like asking them why they love your brand in less than 30 words, or upload their best photo with your brand.
Write posts that will stay relevant with the passing time. The founder of Blogger Tips Tricks, Ankit Singla once wrote that “evergreen posts create decent traffic throughout the year and even several years after publishing and they usually have higher ranks in the SERPs”. He suggested using Reddit for keywords threads and writing list posts on commonly used tools in your niche.
You can also write timely topics that are of buzz at the moment. For example, topics on Artificial Intelligence and Machine Learning is currently trending in the Nigeria tech ecosystem, you can do a review around these topics or come up with an article like: The future is here – Artificial Intelligence and the future of Nigeria or discuss about the new Samsung smart phone. To help you pick a subject, you can use tools like Google Trends to find out what subject is on demand at the time.
The human brain is more attracted to visuals than it is to text. A normal human attention span only lasts 8 seconds, which is why we prefer using popular visual platforms such as Facebook timeline, Instagram and Pinterest. Unless we are really on a mission to research about a certain subject, we would convince ourselves that we have no time to read long articles. Using videos, charts and even memes gets the message across in a shorter time, and gathers more traffic.
Interview or Collaborate with an Expert:
Getting an expert on your site increases your credibility and trust. No matter what your niche market is, there will be an expert for every one of them. Neil’s Patel best advice on getting an expert on board: “Just ask!” Most of the time people are more than willing to be interviewed for their expertise.
If you are running a tech blog, get a tech expert on board. He/she doesn’t need to necessarily be best in the field. Before you ask for an interview, make sure you have outlines for your story and the questions you want to ask. Let them know about your blog and how you heard about them. Make it personal, and cut usage of jargons.
For example, if you are planning on doing a video, then think about collaborating with another blogger in your industry. Or a blogger that is famous in another industry. If your blog is about technology, there is still nothing wrong with collaborating with a blogger in the make-up realm. Use your creativity and figure out a light-hearted video that you can collaborate with.
Not only can you connect with other bloggers to send you traffic. The concept is similar to Instagram’s Like for Like or Comment for Comment.