6 Must Use Whatsapp Features for Your Business Growth


Acquired in 2014 by Facebook for $19bn, Whatsapp is known to be the world’s fastest growing social messaging app with over 1.3billion active users monthly and still counting. Almost every smart phone user has Whatsapp installed on their phones, and smart business owners are leveraging this opportunity to take their businesses to the next level, and so can you.

Below are some Whatsapp  features you can use to market your products and services. When these features are used effectively by business owner irrespective of the industry, the result and reward is always tremendous.

  1. Broadcast Message:

    This amazing feature allows you to send messages (of your products and/or services) to everyone (selected) on your friend list or contact. Imagine the effect sending messages of your products or services to a large number of people with just one tap will have on your business.

  2. Whatsapp Groups:

    This is another trending feature used by lots of businesses today to push their products and brand. It allows you to bring potential and existing customers under one chatroom. You can share your products alongside their images; hold online training and sell your products and services with this feature. You bring potential customers on the group by either adding them to the group or send the group invite link to them.

  3. Personal Messages:

    While you may not be able to add everyone to your group, sending personal message of your business to people is always a good alternative. This means you send your business proposition, products or services as a direct message to potential customer(s). One important point to note when using this method is to introduce yourself first in your message or else the recipient may see it as a spam and never read it.

  4. Whatsapp Call:

    This feature allows you to call your customers on Whatsapp, no additional cost incurred just a bit of your data, you don’t have to pay for the service. This means you can call your customer and explain in details what you do and offer.

  5. Whatsapp Video Call:

    This is another trending method smart business owners are using to sell more and more of their products. Though it works best for tangible products, it can also be used for intangible products as well. As often said: a picture is worth a thousand words. Perhaps a video is worth tens of thousands. Imagine the power of being able to show your customers what your products look like from the comfort of their home right before they take a foot to come to your office. So you want to tap into this feature before your competitors does.

  6. Whatsapp Status:

    How effectively are you using your whatsapp status for your business success? While I have no issue with posting your personal pictures on your status, as a business person you need to use the same for your business benefit also. Let your clients and potential clients see what you are capable of, what you have to offer, how you can help them solve their problems. The chances are that a good percentage of people who have you contact doesn’t even know what you do. So post your products or services pictures, videos and typed text on your status and give them a taste!

With these features, you can boost your sales and your brand at little or no cost. Smart business owners are continually making sales on Whatsapp using these features, and so should you. So tap into the goldmine and make cool cash.